ExoClick

Traffic Source Campaign URL

If you intend on sending traffic source postbacks, get the External ID using extid={conversions_tracking}. Auto Cost Tracking can be set using cost={actual_cost}.

Recommended tokens (those that can be optimized) are as follows:

https://yourtrackingurl?zoneid={zone_id}&campid={campaign_id}&creaid={variation_id}&sitenm={src_hostname}&catego={category_id}

Other variables you might want to track:

https://yourtrackingurl?ctcode={country}

W4

Affiliate Network Offer URL

W4 wants us to pass our Kintura {cid} to their offers using this query-string format:

https://yourofferurl?c1={cid}

W4

Affiliate Network Postback

We're going to tell W4 to send our conversion postbacks to:

http://track.kintura.io/conversion?cid=xxc1xx&txid=xxtransidxx&payout=xxpayoutxx

ExoClick

Traffic Source Postback

If you want to let ExoClick know about your conversions, be sure to enable server to server traffic source postbacks with their external id (passed in the first step as {conversions_tracking}) which will now be place in Kintura's {externalid} traffic source postback token:

http://main.exoclick.com/tag.php?goal=GOAL_ID&tag={externalid}