Avazu DSP

Traffic Source Campaign URL

If you intend on sending traffic source postbacks, get the External ID using extid={subid}.

Recommended tokens (those that can be optimized) are as follows:

https://yourtrackingurl?Publisher={publisher_id}&creaid={creative_id}&cat={category}

Other variables you might want to track:

https://yourtrackingurl?bundle_id={bundid}&campid={campid}&campaign_name={campaign_name}&exchange={exchange}&media={media}&sourceid={source_id}&sourcenm={source_name}

ClickBank

Affiliate Network Offer URL

ClickBank wants us to pass our Kintura {cid} to their offers using this query-string format:

https://yourofferurl?tid={cid}

ClickBank

Affiliate Network Postback

We're going to tell ClickBank to send our conversion postbacks to:

https://{instance_hostname}.kintura.io/handlers/clickbank

Avazu DSP

Traffic Source Postback

If you want to let Avazu DSP know about your conversions, be sure to enable server to server traffic source postbacks with their external id (passed in the first step as {subid}) which will now be place in Kintura's {externalid} traffic source postback token:

http://mdsp.avazutracking.net/tracking/s2s.php?subid={externalid}