Creating and Managing Offers


  • Adding an Offer is simple and can be done in either Offers > Create New Offer or done inline in the Route creator.
  • There will be two things in every single Offer URL in Kintura (or any tracker). 1) Your affiliate id given to you by the affiliate network, 2) a query string parameter for the Kintura Click ID.
  • Most affiliate networks will have expected parameters in the query string of their Offer URLs. One of these is the Click ID. This is what they post to Kintura when a conversion occurs.
  • You need to gather this information from your affiliate network. It is absolutely critical for tracking and to make sure you get credit for the sales you send!
  • Already know how this works? Here's what's different about Kintura: If you pass payout= or amount= in your conversion postbacks it will always be recorded whether or not you're in Auto mode. You can freely switch modes from Manual Payout to Auto Payout and see the results immediately in your reports whether you have 100 visits or 100 million.

Look in your Affiliate Network documentation to answer these three questions:

What is my affiliate ID and where does it go in my Offer URL?

Step one is to make sure you're getting credit for the sale. Check and double-check that you're sending your affiliate ID. It might look like this:

This fictional affiliate network wants you to put your Affiliate ID in the query string (everything after the ? in a URL) using the aff parameter. You're doing to put the value 37265272. Kintura has nothing to do with this. It's important that at the very least you are including your unique Affiliate ID which was given to you by the Affiliate Network in order to credit you for conversions!

How do I pass my Click ID (Sub ID, Session ID, etc)?

Step two is to make sure your Affiliate Network is receiving the Kintura Click ID. It might look like this: 37265272 &s1={cid}. Don't pannic. We added an & symbol which goes in between parameters in a query string and we sent a new parameter called s1. Here's where it gets weird. The value is {cid} as you entered this Offer URL into Kintura is called a URL Macro. In Performance Marketing they're everywhere so get used to them. Read more below:

When someone clicks the offer link on your landing page (this is available in your Campaign > Links & Code) Kintura is going to instantly replace {cid} with a unique code that looks something like this: hf7378d8a9d76t59jsadgu. In this example, your Affiliate Network has requested that you pass this code to the Offer in the s1 parameter so that if the user who clicked the Offer link converts, they can report to Kintura this Click ID -- it's via this Click ID that Kintura can "attribute" the conversion. Which Lander worked? Which traffic source? What time of day? Which browser, etc.

How does my Affiliate Network know where to send the conversion postback?

Finally, your Affiliate Network will ask you for a Postback URL. Get ready for more confusion. In this URL, the Affiliate Network is going to give you more macros! One of them is going to be the value for s1! This macro might look like ##s1## It might also be ##c1## or %%s1%% or anything really. It's literally different for every Affiliate Network. With that, though, you're able to complete the Tracking Lifecycle. The "Conversion Postback URL" can also be copied from, you guessed it, Campaign > Links & Code. They'll also give you a macro for payout or amount. In Kintura, you pass this to your Conversion Postback URL as amount= or payout=. This amount will be in your reports as long as your Offer is in Auto payout mode!

Before you panic...

Ask us for help by filing a ticket! We can help you get rolling so don't be afraid to bug us!