Reports and Drilldowns

Finding winners and losers and losers in winners.

Reporting and Drilling Down

Kintura's report table user experience is designed to help you quickly drill down using Tesla-inspired WILLOW reports (Winners in Losers and Losers in Winners). Rather than bloated and noisy multi-group-by reports (Microsoft-style), Kintura favors line-of-sight drill-downs (ask any Tesla employee about this).

Drilling down you can seek out toxic/fraudulent/worthless publishers. This is commonly done by tracking a custom traffic source variable such as Site ID, Publisher ID, Widget ID, etc. Read more about Traffic Sources.