Affiliate Networks

Managing Affiliate Networks in Kintura


We are currently in the process of implementing presets for all popular affiliate networks. If yours is not listed in the console please give us a heads-up!

Summary

  • An Affiliate Network is what we call a "Goal Provider" in the world of performance marketing.
  • Generally speaking, an Affiliate Network will share the same tracking-related offer and postback tokens/parameters across all offers.
  • Every Affiliate Network has different tracking parameters so be sure to check their documentation or contact us!
  • In Kintura, we give you a way to save a postback url and offer url template (URL Assistant) for convenience. Always double-check your offer urls!

URL Assistant
Let's start with an example using a couple different Affiliate Networks.

Example #1: Tracking with Peerfly

For example, in Peerfly you might browse to an offer you want to promote and copy the offer URL. The Peerfly user interface provides means to add tracking parameters named s1, s2, and s3. One option is to set "s1" to "{cid}" each time you want to copy a Peerfly offer URL. Doing so would look like this:

Placing your Kintura tracking click id into the Peerfly offer URL

One slight problem with this method is that you may find yourself repeatedly modifying this process every time you want to promote a Peerfly offer. A smoother alternative is to simply specify the URL Assistant when you add Peerfly to your Affiliate Networks. We know that when we're promoting a Peerfly offer we're going to be adding ?s1={cid} to the URL so why not have Kintura do this for us when we're creating the offer? Back in Kintura, we will turn on URL Assistant in Affiliate Networks > Peerfly by selecting URL Assistant > Query String Params and setting them like so:

Creating an offer url template for Peerfly

Now, in Offers > New Offer (or at any point in the offer editor) when we're creating or modifying a Peerfly offer, all we need to do is paste the URL from the Peerfly Dashboard. To start, we'll just copy it:

Now, back in Kintura's Offer Editor as long as "Peerfly" is selected as the Affiliate Network, we can just paste the unprepared Offer URL!

After pasting the url, URL Assistant will see that you're missing the Query String Params you set up for Peerfly and add them for you with one click!

(Sign up to Peerfly)

Example #2: Tracking with AdCombo

Let's do the same thing for an offer over at AdCombo. Just like Peerfly, we just search for and select "AdCombo" from the presets and all the info we need is set up for us!

Another advantage of using our presets is that we fill out the Postback URL for the Affiliate Network for you. Even in cases where there are more than one Affiliate Network within a campaign you'll still see a list of relevant urls:

(Sign up to AdCombo)